I remember
about 13 years ago I had my first Barbie doll. She had long beautiful black
hair, a flat toned tummy, and beautiful large hips and oh, she always had make-up
on. I strongly believed that and like most naïve kids that would look just like
her when I grow up.
I don’t look
like her, at all. In today’s world, one of the most popular topics to discuss
is “health, fitness and looking good”,. When I discuss fitness with a friend
who in my opinion looks super-hot, she’d always tell me how much she hates her
lower abdomen and I’m not exaggerating when I say she looks like a model. I’m
even guilt of saying things like, ‘how can Beyoncé look like that after having
a child and I’m over here like, I love cake’.
Nigerians
are catching up to the fact that being healthy and fit is the way forward. I
even had a discussion with my workout partners about fitness. We came to
realize that the beer industry would start failing, gardens would start
shorting down business even though it’s one of the best businesses in Nigeria
second to Pastoring (we’ll leave that for another day). ;)
It’s all
well and good when everyone is fit and healthy but when everyone is trying to
get an idea of perfection that doesn’t really exist, well that’s when the
problem begins. Someone once told me the reason why women in general workout is
to please their men, I told that person, I work out because I know the image of myself
I’m trying to create, I work out for myself. Wait a minuteK. Is that right?
According to
Wikipedia, physical exercise is any bodily activity that enhances and maintains
physical fitness and well-being. So it doesn’t have to do with your physical
appearance right? Let’s go on, it is performed for various reasons including
strengthening muscles and the cardiovascular system, hoarding athletic skills,
weight loss and maintenance, as well as the purpose of enjoyment.
So just 1/5
of the benefits of physical exercise is associated with physical appearance and
it didn’t mention that it was going to give you a celebrity's body, because let’s be
honest, that body isn’t even real.
So why is
having the perfect body so important and who came up with this idea of what is
perfect and what isn’t. In a blog spot called ‘Pretty’, I discussed the concept
of beauty and how it came about. In a
prehistoric artwork called The Venus of Willendorf the vital organs in women
were exaggerated and the not so important ones were poorly represented. Being
in the 21st century life imitates art(check out Nicki Minag's Pink Friday cover and the picture of The Venus of Willendorf, you see what I'm talking about. Unrealistic versions of
ourselves are created through photo shop or permanently through plastic
surgery. The concept of the perfect body is impossible to obtain, even though
you are ready to dedicate the amount of time, energy and money that goes into
creating that body. It is impossible to get that exact body because most of the
pictures we see have been photo-shopped and airbrushed. Ps, please take a good
look at Kris Jenner during the earlier periods of KUWTK and the most recent
ones.
I write this
because I’ve taken note of some particular trends in the western world and how
Africans or Nigerians have blindly followed in their footsteps, instead of
avoiding the negative we just copy everything we see. Yes everyone is becoming
more health conscious and eating right, but some of us are getting that
“perfect body” through dietary pills, restricting consumption of particular
food groups and starvation. We weren’t created to eat neither were we meant to
eat some of the crap the western world has label as food. Rather food is just a
fuel created to be eating moderately.
To be in any
type of business there has to be a need, or want to meet the demands of the
consumers. So a problem has to be created before the cure is. Obesity,
diabetes, heart disease and a hand full of other problems were created through
fast food and the solutions to these problems are dietary pills, workout
equipment, surgery and health care. Let’s take Rob Kardashian as a case study.
He’s the only Kardashian who seems to have had more problems than the others; he
becomes anti-social and less successful as KUWTKs gets more popular. A large
part of this reason is because he’s gained a lot of weight. His sisters have
even found junk food under his bed and to top it all off he’s been suffering
from depression. He wears black clothes
all the time, he hardly makes appearances on the show, he’s even had problems
with Kim a number of times where she calls him lazy and fat. He didn’t even
attend her wedding just because of his weight problems. People like Rob
represent the before picture on ads while people like Kim represent the after
picture on ads.
I see
Nigerians growing too body conscious to the point that they beginning to have
poor body image. Body image is an idea of how see ourselves based on our
exposure to the media, or our definition of beauty despite what everyone thinks
is beautiful. A part of me feels that we may not have a problem with body image
because we have more important issues to worry about. But like most problems we
have, which were caused by westernization it may just start. So ask yourself,
why do you exercise, why do you have certain eating habits, what is your definition of being fit and
healthy, what is your definition of beauty and have all these notions been
positively or negatively influenced by the media.